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Liriano Wealth Advisory Group
A long dock reaching out over the water in Tremont, Maine

Our approach

We explain how it works and why it matters. You make the decisions.

Every recommendation comes with its reasoning, in language you do not need a finance background to follow. It is an educational process, and you choose what to carry out. We have no preconceived plan for you, we do not pressure you, and we do not sell anything the plan did not call for.

How we can help

We live in a world of complexity and rapid change

Keeping up in a changing world is difficult. Of the many money decisions that you must make, knowing which are appropriate is not easy. Information overload can lead to financial paralysis. You probably lack the time to properly research all aspects of your money decisions.

We help you cope with these changes by providing easy-to-understand and easy-to-follow financial models.

Government is constantly changing the tax laws

Changing tax laws make it difficult for the consumer to plan easily and successfully. The tax laws have become more and more complicated.

We can help by providing tax strategies designed to simplify your financial life.

Stock Market Fluctuations and Risk

The stock market fluctuates up and down. It moves in cycles. A problem can exist when you need your money in a down cycle and your stocks have declined in value. Timing is important, but it cannot be controlled.

Misinformation Contained within the Media

Misleading information regarding insurance and financial products and strategies is prevalent on the Internet and in financial magazines, financial "How To" books and sales literature.

We explain how many money strategies and products being advertised and promoted today may become hazardous to your wealth and protection goals. I will help you select the appropriate products and strategies tailored to help meet your individual needs, wants, and desires.

Conversation about Money

At Liriano Wealth Advisory Group, LLC, we change the conversation about money from product to process and service with the goal of empowerment. In today's tumultuous environment, it's clearer than ever before that responsibility must be associated with wealth. We help you make responsible decisions to ensure your lifestyle for today and tomorrow.

To achieve true, lasting wealth, you must have integrity and wisdom. That's why it's our goal to impart each and every client with strong fundamental values as guiding investment principles. With integrity and wisdom as your empowerment, you can take meaningful measures to rise above the fray of investments that are too good to be true, asset bubbles and the many other traps that have recently decimated countless investors.

Although the media and popular culture may have you believe that products can give you wealth and success, we believe this is the wrong message. Placing your faith in products is like leaving your financial future to the chance of the markets with casino-like predictability.

Wealth is not stocks, bonds, mutual funds, CDs or money markets. These are only mediums of exchange and storage units for capital. They are representations of abundance, but they do not have real value until they are converted to lifestyle. That's why we change the conversation from the storage of assets to true prosperity where the goal is lifestyle assurance, significance and lasting, generational wealth.

Our clients strive to move from a life of abundance to one of significance. Through our unique mindset, organized process and client-centered service offerings, we can help you achieve this. We believe in making the world a better place by taking care of ourselves, our families and our communities.

Core Strategy

We use a holistic approach to help our clients accumulate and retain their maximum wealth potential. The first step is to organize and coordinate their current plan. Then we test any possible investment alternatives, using a planning model, until the most successful strategies are identified. The final step is to ensure prompt implementation of the newly designed plan.

  1. A conversation

    You describe your situation and what you want answered. Eric says honestly whether the firm can help.

  2. Gather and organize

    We collect statements, policies, documents, and tax returns and build your current position in planning software.

  3. Test the alternatives

    We model the choices in front of you and show what each one does to your income, your taxes, and your estate.

  4. Written recommendations

    You get a written plan with the reasoning. We walk through it together and answer every question.

  5. Carry out and review

    We put in motion what you approve, coordinate with your attorney and CPA where the plan touches their work, and review with you on a regular schedule.

Boats moored off the Nantucket coast on a clear summer day

How do we work with your attorney and CPA?

With your written permission, we share the plan with your estate attorney and your CPA and ask them to tell us what we have missed. When a decision changes the tax return, your CPA hears about it before it is made. When a decision changes who inherits what, your attorney does. We are not here to replace either of them, and we do not give legal or tax advice. Our job is to help the whole team perform for you at a higher level.

The tools we use

Your plan is built in professional financial planning software from your actual statements, not from rules of thumb. Investment accounts are held at an independent custodian, and many portfolios are managed through the AssetMark platform. You receive statements from the custodian and can log in to your accounts at any time.

Common questions

No. Recommendations come in writing with their reasoning, and you decide what to carry out. We are paid a fee for advice and management. Eric does earn commissions on insurance he sells separately, and where insurance is recommended you are free to buy it from anyone. You must feel good about a strategy before it goes anywhere.

We review managed accounts and plans on a regular schedule, and after any major change in your family, work, or the law. The exact cadence is set with you at the start of the engagement and adjusted as needed.

Does this way of working fit you?

The first conversation is free and has no strings. If we are not the right fit, Eric will say so.

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